Bitch Bubbly

We humans love to complain, moan, grumble, gripe, grouse, grouch, bellyache…bitch.  Often, our very best bitching is done over a glass of wine.

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Also by Dan Phillips … here’s the short story:

We humans love to complain, moan, grumble, gripe, grouse, grouch, bellyache…bitch.  Often, our very best bitching is done over a glass of wine.

Though we may not all admit it, we know we love a nice bitch session.  Something we may not all know we love…yet?  Grenache!  

As an ardent advocate for the Grenache grape and a marketer at heart, Dan’s idea was to take something universal, something funny, and use it as a vehicle to introduce the masses to a grape they might not otherwise seek out.

The packaging challenge was to take a word as inherently ugly as Bitch and make it pretty.

Genius? Fun? Irreverent? Delicious?  Whatever the magic behind it, the brand has captured peoples’ imaginations.

Color

Price Level

Grape Varietals

Size

750ml

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